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HOME › ARTISTS › Alberto Vieceli

Alberto Vieceli

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Alberto Vieceli is a graphic designer based in Zurich and a collector of images. His latest editorial project is presented as a typology, cataloguing the many ways you can hold a camera, from the most typical to the most unexpected. Using images from advertising campaigns, instruction manuals and promotional leaflets, Alberto Vieceli creates an inventory of positions adopted when taking a photograph during the bygone analogue era. He investigates how to look through a viewfinder, how to tilt a camera, how to hold it at waist level, horizontally or vertically… Enhanced by graphics, these archives appear both technical and outlandish.

HOLDING THE CAMERA by Alberto Vieceli

HOLDING THE CAMERA by Alberto Vieceli

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